Portfolio
Twenty years of campaigns across Nigeria, West Africa, and the UK. Copywriter, Creative Director, Copy Director. Stories that sell, and selling through stories.
UK
Campaigns
Copy Director on global diaspora remittance campaign. Multi-market digital assets and the I*mmigrant brand platform.
Most Awarded — LAIF 2019
Campaigns — Award Winning
Most-awarded campaign at LAIF 2019. Shortlisted at Loeries 2020. Rooted in Igbo identity and the apprenticeship tradition.
Loeries Winner 2017
Social Impact Campaign
Only West African winner at Loeries 2017. A viral consent campaign built around a fictitious vodka brand.
UK
Campaigns
Consumer education explainer series driving electric vehicle adoption for UK mass market audiences.
Commissioned
Spoken Word / Radio Ads
IPS youth culture reel and Johnnie Walker International Women's Day featuring Daala, Niniola, and Maka.
ABInBev
Campaigns
Multiple campaign platforms across Nigeria and Ghana for two of ABInBev's flagship African brands.
Telecom
Campaigns
Mega Millions Promo TVC with Magnito and the Cliqlite educational brand platform.
British Council
Campaigns
Campaign for the Study in Europe fair in Nigeria. Exceeded registration targets.
Spoken Word
Spoken Word / Radio Ads
Commissioned spoken word ad for Orijin, Guinness Nigeria's African roots heritage brand.
Short Film
Short Film
A short film about a woman tormented by drowning nightmares who walks into a world of gods and self-discovery.
Print
Print Ads
Print and OOH work across BUA Foods, Mitsubishi, NCDC, Meridian, and others.
Advertising Juries